Two bilingual sites did in 4 months
what the old one couldn't in 16
A real estate investor and agent in Northern California was paying $97/mo for a WordPress site that earned 151 clicks in 16 months. We replaced it with two fast, bilingual sites. Here is what happened, straight from Google Search Console.
Monthly clicks
5×
vs old site
Monthly impressions
7.7×
vs old site
Spanish keyword
#5
page 1, from zero
Time elapsed
4 mo
and compounding
One WordPress site, going nowhere
The client ran a “we buy houses” business in Sonoma County. Their old site had been live for 16 months on a $97/mo WordPress plan. The Search Console numbers told a hard story.
Clicks in 16 months
0
Cost per click
$0
Avg. position
0
page 3
Spanish content
None
in a 27% Latino county
The home market page (Santa Rosa) sat on page 5. The site was indexed twice under www and non-www, splitting its ranking authority. And in a county where more than a quarter of residents are Hispanic, there was not a single page of Spanish content.
Two sites, both bilingual, both fast
The wholesale site, rebuilt
The old “we buy houses” site, migrated 1:1 with 301 redirects so no ranking was lost, then rebuilt on a static stack scoring 95+ on mobile PageSpeed.
A new agent brand site
A second site for the personal real estate agent brand, built from scratch with its own bio, listings, and lead capture.
A Spanish layer nobody else had
Full Spanish versions of both sites, targeting “bienes raíces” and first-time-buyer searches that local competitors ignore entirely.
The technical basics, fixed
Clean canonicals, schema markup, one indexable version of every page, and a sitemap submitted on day one.
Google PageSpeed · mobile
Measured live with Google Lighthouse
100
the agent site
98
the wholesale site
under 2s
to load (LCP)
~0
layout shift (CLS)
0–40ms
blocking time (TBT)
The trajectory changed fast
These are combined Google Search Console numbers for both new sites in June 2026, compared against the old site's monthly average. Real data, not estimates.
Clicks per month
0
9 before → 48 now
Impressions per month
0
1,717 before → 13,152 now
From nothing to page 1 Spanish rankings
A brand-new domain with zero history. In four months it reached an average position of 16 (page 2) and now ranks on page 1 for Spanish first-time-buyer searches:
Impressions / mo
0
from 0
Clicks in June
0
and climbing
Avg. position
0
page 2, rising
A 6× bigger search footprint
The rebuilt wholesale site now appears in Google roughly six times as often as before, driven mostly by Spanish searches the old site never surfaced for.
Impressions / mo
0
1,529 before
Spanish queries
600+
e.g. bienes raíces en sonoma
Next phase
Rankings
page 3 → page 1
Being straight with the numbers
The wholesale site's new impressions are mostly page-3 rankings for the moment. The footprint is built; the current work is climbing those positions toward page 1, where the clicks are. The agent site shows what that looks like once it lands.
The Spanish market nobody was serving
Sonoma County is more than 27% Hispanic or Latino, yet the local competition runs English-only sites. By publishing real Spanish content, both sites now surface for hundreds to thousands of Spanish real estate searches every month, in a lane with almost no one else in it. That is the moat.
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Take the 60-second quiz →Figures from Google Search Console, January–July 2026. SEO results compound over time; early-stage numbers shown honestly.